Shaherose's passion for technology and making a positive difference in the world inspired her to create Women 2.0 and drives her today. What started off as a side project in 2006, became her full time entrepreneurial venture in 2011. She has led the growth of Women 2.0 into a media brand at the intersection of women, entrepreneurship and technology, with tens of thousands of attendees coming through it's door annually through its conferences and monthly networking events held in 20 cities globally. Women 2.0 is a media brand designed for the next generation of technology leaders. Women 2.0 creates content, community and events for aspiring and current innovators in technology.
Through Women 2.0, Shaherose created Founder Labs in 2010, the world's first pre-team, pre-idea incubator focused on launching new mobile startups which lead to the launch of various early stage ventures that went on to raise funding —some startups include Pickie, Authy and others.
In 2010, she was recognized by Fast Company as one of the 'Most Influential Women in Technology'. She is frequently featured and interviewed on Bloomberg Television as well as in articles on the Wall Street Journal, Techcrunch, Huffington Post, USA Today, BusinessWeek and others. Laptop Magazine named her to a list of the "Most Important Women in Mobile" and in 2013, Shaherose was recommended by Vivek Wadhwa as one of the 15 women who should be on Twitter's board.