Krawcheck has earned a reputation for integrity and client focus. During the research scandals, Fortune magazine called her "The Last Honest Analyst" and noted that hers was the most influential voice for research quality and integrity. She has been consistently listed as one of Forbes' and Fortune's "Most Powerful Women" in business. She is a past recipient of CNBC's "Business Leader of the Future Award," was one of TIME magazine's "Global Business Influentials," Fortune's "Most Influential Person Under the Age of 40." She was recognized by the World Economic Forum as one of its Young Global Leaders.
Krawcheck has a track record of turning around and driving growth in a number of financial services businesses. This includes reversing the decline in Merrill Lynch's profitability and Advisor headcount; Separating research from investment banking at Citi, to restore the business' reputation and profitability in the wake of the Wall Street research scandal; and integrating and launching the innovative MerrillEdge, Merrill Lynch's on-line offering. In addition, alone among senior Wall Street executives, Krawcheck reimbursed individual investor clients for a portion of losses incurred during the financial downturn from poorly performing products sold by Citi and, later again, at Bank of America.
Before joining Bank of America, Krawcheck was the chief executive officer and chairman for Citi Global Wealth Management, responsible for the Citi Private Bank, Citi Smith Barney and Citi Investment Research. During her time at Citi, she was also a member of the senior leadership committee and executive committee.