FinePoint began in 2011 as a digital public relations company, incorporating the increasing need for digital strategy into publicity. FinePoint was the only small shop to go from more digital to more traditional - running campaigns in technology, consumer, lifestyle, and business, before focusing on business leadership. With this change in focus towards individuals, the company widened its area of expertise to include personal branding, thought leadership, and voice.
These activities prompted a new direction - creating programming that leveraged practices that publicists implement every day - storytelling, pitching, self-promotion, and beyond - to elevate founders, CEOs, and other leadership. A key component of this strategy is the work with women and girls, and teaching them how to self-promote and be comfortable speaking about their professional accomplishments.
As a champion of women in the comedic writing space, she is the founder and editor of two female-centric humor sites, TheFFJD, a site discussing awkward young adulthood, and Girls Aren't Funny, a space to highlight female humor writers past and present. Her sites have been featured in the Washington Post, on Bloomberg News, Jezebel and The Huffington Post.