Yes To is now a global leader in natural beauty and was described by a leading industry organization ("Organic Monitor-2010") as "One of the major factors in changing consumer's perspective of natural products from alternative to popular." Through its rapid global expansion, Yes To is considered by many in the beauty world to have achieved the fastest global expansion and distribution ever for an independent skincare brand—25,000 stores in 24 countries, all less than four years from its initial launch.
With his corporate finance experience and expertise in international business development, Lance regularly advises and consults to boards and management on developing their international strategies, particularly in the consumer brand industry. Among other achievements, Lance was named one of the "Top 50 Australian Global Achievers" by Australian Unlimited in 2013.
In the summer of 2012, Lance and his business partner, Ido Leffler, entered into an agreement with Amazon Publishing, whose authors include Tim Ferriss, Penny Marshall and Deepak Chopra, for publication of their first business book, Get Big Fast and Do More Good: Start Your Business, Make It Huge, and Change the World, which released November 2013.