As acting Chief Creative Officer (CCO), and the only founder remaining at Invisible Children, Inc., Jason leads the company's creative vision with an emphasis on the power of storytelling. By sharing the personal stories of the child soldiers in East and central Africa to those who may not otherwise know or care, and calling on them to 'do more than just watch,' he has propelled Invisible Children to redefine and re-brand the nonprofit industry and become a leader through youth empowerment.
It was 2003 when Jason and two friends found themselves in a war zone where children were being abducted into soldiering by the Lord's Resistance Army, led by a man named Joseph Kony. This war had raged in the region for more than a decade and nothing was being done to stop it. When they returned to the United States they made Invisible Children: Rough Cut. They shared the story of war by speaking at high schools, colleges, and churches, from Harlem to Harvard, to raise awareness and gather grassroots support to stop the LRA.
Ten years later, though Invisible Children has grown and matured at a staggering rate, the end goal remains the same: to bring a permanent end to LRA atrocities. By inspiring a generation to use their own creativity in setting a precedent for the future of global justice, Invisible Children, led by Jason Russell, is defining an age. His work has been featured on Oprah, Larry King Live, and CNN.
Invisible Children is best known for its iconic #KONY2012 campaign, but its true success lies in the results. Since 2004, Invisible Children has awarded thousands of annual university and secondary school scholarships; it has also invested millions of dollars in hundreds of school infrastructure projects at its partner schools, currently benefiting about 10,000 students. They have reached more than 100 million people with their films and raised more than $25 million for awareness, advocacy, and development programs.