Gary Schwartz
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  • "Mobile technology is changing the way brands connect with consumers. As an early adopter and passionate evangelist for mobile, Schwartz inspires and drives our thinking and strategic planning offering a glimpse of the future and a path to it. "
    -VP Global E-Commerce, Estee Lauder Companies

  • "Mobile marketing and commerce is impacting the way the industry designs across all screens. The Impulse Economy is an essential roadmap for all marketers."
    -VP of Digital Products, MTV Networks

Gary Schwartz

Gary began his career as a columnist in Japan and later became an anchor on Asahi Television. After working with UNICEF and the World Bank on educational Web development, Gary moved to the private sector. He ran a number of technology start ups before founding Impact Mobile, a mobile technology company specialized in retail and brand solutions, in 2002. Since then Gary has played a leadership role in the mobile industry. He is also a pioneer in mobile marketing and managed the first cross-carrier short code mobile campaign in North America.

In 2006 Gary founded the mobile committee for the Interactive Advertising Bureau (IAB). There he spearheaded the production of important industry resources such as the Mobile Buyer's Guide. This work, explains how agencies and marketers can extend their digital buy into mobile. Gary was recognized with the IAB award for Industry Excellence in 2009. During this period Gary also worked with the Media Rating Council (MRC) to establish a joint task force between the IAB and the Mobile Marketing Association (MMA) to develop global, auditable mobile measurement standards.

In 2013, Gary was recognized by Mobile Marketer publication as the "Mobile Commerce Evangelist of the Year." Gary is the author of The Impulse Economy and Fast Shopper, Slow Store, published under Simon & Schuster's ATRIA imprint. He is the co-author of The Everything Guide to Mobile Apps: A Practical Guide to Affordable Mobile App Development for Your Business and the upcoming book The Power of Point-Of-Purchasing Advertising: Marketing at Retail.

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