Daymond's creative vision and strong knowledge of the marketplace helped him create one of the most iconic fashion brands in recent years. FUBU, standing for "For Us By Us," represented a lifestyle that was neglected by other clothing companies, which has now exceeded $6 billion in sales.
In 2009, John joined the cast of the ABC entrepreneurial business show, Shark Tank, produced by acclaimed TV producer Mark Burnett. As one of the "Sharks," Daymond and four other prominent executives listen to business pitches from everyday people hoping to launch their company or product to new heights, and invest in projects they find to be compelling.
Due to the increasing amount of requests from major companies, Shark Branding (a consultancy firm) was formed to provide companies with the marketing insights that have made Daymond's companies so successful over the years. The firm provides insight on innovative strategies to connect companies with their consumers more effectively by associating with the world's most influential celebrities, musicians, and personalities.Daymond has written two books: Display of Power: How FUBU Changed A World Of Fashion, Branding And Lifestyle and The Brand Within: How We Brand Ourselves, From Birth To The Boardroom.