Bert Jacobs
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  • "Bert was a HUGE success and people want him back! He made quite an impression on so many of our attendees and his presentation hit home for many folks. He is definitely real and people sensed it."
    -ASAE: The Center for Association Leadership

  • "To say that we were more than thrilled with Bert’s participation would be an understatement. There is no doubt that there are 1600 new huge fans of Life is good and Bert Jacobs. He made us laugh, cry, and everything in between…he was fun, approachable and I especially appreciated his interest in our culture and company. He is truly one of a kind."
    -Matrix, a division of L’Oreal

  • "I can’t express enough how great Bert was. After the event it was like escorting a rock star through the crowd. Everyone conveyed that he was the best speaker we’ve ever had. Bert was motivating, inspiring, and a great example of how to live."
    -Citizens Financial Group

Bert Jacobs

Bert Jacobs is Co-founder and CEO (Chief Executive Optimist) of The Life is Good Company, which spreads the power of optimism through inspiring art, a passionate community, and groundbreaking nonprofit work. Bert and his brother John launched their business with $78 in their pockets, selling t-shirts in the streets of Boston. Today, Life is Good is a $100 million positive lifestyle brand sold by over 2,000 retailers across the US and Canada.

Bert worked as a ski instructor and pizza delivery guy in Vail, CO before teaming with his brother John to design and sell T-shirts in college dorms up and down the East Coast. After five years traveling in their van together, the brothers officially launched Life is Good.

Bert focuses his energy on guiding the Life is Good brand vision, and developing strategic partnerships and collaborations with organizations that extend the Life is Good brand to new product categories and customers. He enjoys live music, travel, and surfing. His shoes do not always match.

To inspire others to choose optimism and grow the good in their lives, Bert and John wrote Life is Good: The Book/ How to Live with Purpose and Enjoy the Ride, published by National Geographic in September 2015.

Bert has been awarded honorary doctorates from several universities for entrepreneurship, business innovation and philanthropy. He and Life is Good have been featured on CNNMoney, CNBC's Business Nation, ABC News' Nightline, NBC's The Today Show, and in the New York Times, the Wall Street Journal, Inc. Magazine, and Men's Health, among others.

Bert and John are the youngest of six siblings from Needham, MA. They credit their mother as the first powerful optimist in their lives, and the inspiration for Life is Good.

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